Royal Salute to sponsor Coronation Cup 2015
The Hurlingham Polo Association (HPA) is delighted to announce Royal Salute as the title partner for the prestigious Coronation Cup over a longstanding period. This new agreement sees the time-honoured and delicately crafted whisky expand its presence in the game.
It is a seamless collaboration; the Coronation Cup honours the coronation of King George V and Royal Salute honours the coronation of his granddaughter, Queen Elizabeth II. So, the association is befitting for both, whose histories lie in parallel with significantly momentous occasions for the British Monarchy.
This year’s Royal Salute Coronation Cup will feature two of the strongest international teams in polo – England and South America.
David Woodd, Chief Executive of the HPA, said: “Royal Salute is already a strong supporter of polo worldwide so we are delighted that they have agreed to sponsor the Coronation Cup. They are a great British brand and we much look forward to working with them to make it a great day.”
Vadim Grigorian, Royal Salute Global Brand Director quote: “As a longstanding, passionate supporter of the ‘sport of kings,’ it is fitting to cement Royal Salute’s association with the most prestigious polo event in Britain – the Coronation Cup. We are deeply fascinated with polo – from its profound origins rooted in noble values to the naturally evolving symbiosis between player and horse; it is a firmly planted in tradition, yet played in the modern world. Honouring time and legacy are in the DNA of Royal Salute, so it is a privilege to extend our patronage to an organisation that also encapsulates comparable values.”
Neil Hobday, CEO of Guards Polo Club added: “Guards Polo Club is delighted to welcome one of the the world’s most prestigious whisky brand and one that has shown so much support for the sport of polo at home and abroad. The whole Guards team is looking forward to working with Royal Salute to ensure a highly successful event.”
On the day of the event, Royal Salute will present a specially curated open air experience that is an artistic and philosophical reinterpretation of a quintessential British picnic. Tickets for the Royal Salute Coronation Cup will be available from www.coronationcuppolo.com, while Keith Prowse will create its popular Chukkas Restaurant at Windsor Great Park, offering superb hospitality, the perfect accompaniment to a day of polo.
About The Coronation Cup
The Coronation Cup was first played for in 1911 to honour the coronation of King George V, grandfather to our current Queen. From then until 1939, it was traditionally played by the winners of the London Open Tournaments. Although a tournament was played to mark the Coronation of HM The Queen in 1953, it was then not played for again for a further 18 years. In 1971 Lord Patrick Beresford and American polo player, Michael Butler believed that there were sufficient English players to form a team of around 23 goals who might take on an American team of similar handicap and they played for the “mothballed” Coronation Cup. A year later the Coronation Cup moved to Guards Polo Club where a second game and a Best Playing Pony Prize were introduced. When the HPA created the Silver Jubilee Trophy in 1977, to commemorate The Queen’s 25 years on the throne, Prince Charles expressed an interest in playing. He went on to captain his team in this match from 1977 – 1993. The format remains pretty much the same to this day and more than 10 different countries have sent their finest players to battle for this most historic of polo trophies.
About Royal Salute
Royal Salute is a careful blend of matured malt and grain whiskies – with its youngest blend matured for a minimum of 21 years. Created to mark the coronation of Queen Elizabeth II and the 21 gun salute that honoured her, the brand is steeped in tradition and proud of its royal lineage, but is firmly engaged in the modern world by constantly pushing the art of blending into new, creative and ambitious forms. Royal Salute is deeply involved in polo – the world’s oldest surviving team sport and a game that’s expanding in the modern era. The brand sponsors more than 15 international tournaments from the UK and the USA through Argentina and China to Korea.